(Last Updated June 1, 2017)
In order for PurpleAir to provide services and specifically the PurpleAir services outlined in the Terms of Service including but not limited to the websites, www.purpleair.org; map.purpleair.org; www.purpleair.com; map.purpleair.com and family of websites and or blogs owned by PurpleAir, we may store, collect, and process various forms of information. This site in its entirety is owned by Adrionics, LLC doing business as “PurpleAir.” PurpleAir ("PurpleAir," "we" or "us") provides an online service. The terms "you" and "user" means all individuals and entities that access the Service.
Types of Information We Collect
As part of the user experience, you may also exchange information with us that would be part of the personal information we collect. Examples include but are not limited to the following: (1) information provided when you download or use applications from us; (2) information you enter into our system and post as part of using our services (e.g. photos, videos, comments, voice recordings and other multimedia communication materials); (3) information you provide to us when contacting us for help; (4) profile information you provide for your personal user profile (e.g. age, first and last name, picture, image or likeness, phone number, etc.); and (5) data accumulated via our air sensors.
1. Specific Use of Personal Information. The information we collect allows us to provide you with a relevant user experience as well as a mechanism to keep you informed on PurpleAir’s latest product announcements, software updates, and promotional information. If you so desire, you can remove yourself from our mailing list by opting out by updating your profile preferences. In order to receive the benefits of the Services offered, your email address is shared with our third party providers and you shall comply with their sensor registration requirements. However, you may opt out of uploading data to our third-party providers by updating your sensor preferences.
Other uses of personal information may be for validating a user account, fraud prevention, or other data safety precautions PurpleAir may elect to implement. Additionally, we may use personal information for our internal purposes such as data analysis, auditing, and research to improve our services to you.
B. Non-Personal Information. PurpleAir collects information that in and of itself does not permit direct association with any specific person. In the case of non-personal information PurpleAir has the right to collect, transfer, use, and disclose this information for any purpose. Examples of non-personal information and its intended use:
1. Device related information. We may collect information such as the user device identifier (IDFA), type of mobile device, IP address of your mobile device, mobile operating system, and type of mobile Internet browsers. The device identifier itself may deliver the information to us directly or we may obtain this information via a third party partner and/or affiliate. We use the information for the express purpose of better understanding customer behavior and improving our products and services.
2. User activity with our services. We may collect and store details on how you interact with our services. This may help us improve our service offerings and to provide a better user experience.
3. Metadata. Metadata is unique technical data that is generally associated with User Content. Metadata allows one to make their User Content more searchable when interacting with our Service. An example of metadata would be a hashtag or some form of geotag that would allow others to more readily find your submitted content and/or its given location.
Cookies and Other Tracking Technologies
"Cookies" are small data files that are sent to your web browser when you access a website, and the files stored on your device's hard drive. We use "session" cookies to keep you logged in while you use the Site, to track your preferences and to track trends and monitor usage and web traffic information on the Site. These are erased when you close your browser. We use "persistent" cookies to relate your use of our Service to other information about you and store information about your preferences to make your user experience consistent and customized. For example, we may create a persistent cookie that includes some basic information about you, like your favorite website locations and whether customer support responded to your inquiry. These cookies stay on your hard drive until you erase them or they expire and associate your information with your account even if you are logged out.
Certain features of the Site may use local shared objects (or "flash cookies"). Flash cookies are small files similar to browser cookies that collect and store information about your preferences and where you browse and what you look at on the Site. Flash cookies are not managed by the same browser or device settings that are used for browser cookies. You may adjust your Adobe Flash Player settings to prevent flash cookies from being placed on your hard drive.
We may use "clear GIFs" (aka "web beacons" or "pixel tags") or similar technologies, on our Service or in our communications with you to enable us to know whether you have visited a part of our Service or received a message. A clear GIF is typically a one-pixel, transparent image (although it can be a visible image as well), located on a website or in an email or other type of message, which is retrieved from a remote website on the Internet enabling the verification of an individual's viewing or receipt of a website or message.
We do not automatically collect Personal Information, but we may tie Personal Information with the automatically collected information using the above tools or information collected from other sources.
We may also log information using digital images called web beacons on our Site or in our emails. We may use web beacons to manage cookies, count visits, and to learn what marketing works and what does not. We may also use web beacons to tell if you open or act on our emails.
We also use third party analytics services to collect usage data from our Site in order to help us understand how users are interacting with our Site. Third party analytic services are used to track general location information, and events that occur without our Site, such as how often you use our Site. This information, including your IP address, is transmitted and stored by 3rd parties as determined by us.
IP Address Information and Other Information Collected Automatically
We automatically receive and record log file information from your web browser when you interact with the Site, including your IP address and cookie information. Generally, the Site automatically collects usage information, such as the number and frequency of visitors to the Site. We may use this data in aggregate form, that is, as a statistical measure, but not in a manner that would identify you personally. This type of aggregate data enables us and third parties authorized by us to figure out how often individuals use parts of the Service so that we can analyze and improve them.
Third-Party Sites and Services
PurpleAir products, services, and Site may contain links to third-party services (e.g. Facebook, Twitter, Google etc.), products, and websites. Information collected by third parties is governed by their privacy policies and practices. We encourage you to read and learn about their specific privacy practices.
Disclosures to Third Parties
From time-to-time, PurpleAir may make certain personal information available to product and service partners. Specific ways PurpleAir shares with third parties are described below:
A. Third-Party Service Providers. PurpleAir may elect to outsource some of its technical and customer support, tracking and reporting functions, quality assurance testing, and other services that it may deem necessary. In these specific instances, we may share information about or from you in order for them to provide their services.
C. Investigations. As described in the PurpleAir Terms and Conditions of Use, PurpleAir reserves the right to provide and/or disclose necessary information for investigatory matters. Examples include but are not limited to: 1) compliance with law enforcement or the necessary legal process; 2) behavior and/or use violative of the Terms and Conditions of Use, and 3) instances whereby it is necessary to protect our rights and obligations.
Storage of Your Information
The information you provide PurpleAir may be collected through our services and processed in the United States or any other country in which PurpleAir, its subsidiaries, affiliates, and/or service providers maintain facilities.
In turn, PurpleAir uses commercially reasonable standards, measures and/or protocol to keep the information collected through the Service secure and as a result we take cautionary steps to verify your identify before granting you Service access. Moreover, PurpleAir cannot ensure the security of any information submitted or transmitted by you to PurpleAir nor can we guarantee that said information may not be disclosed, destroyed, and/or altered.
Protection of Personal Information
PurpleAir preserves the security of your personal information with the utmost caution. As such, we follow the generally accepted industry standards to protect all user information submitted to us. Although we implement accepted industry standards, we cannot guarantee absolute security with respect to your personal information. Given the fact that no one method of transmission over the Internet or via mobile device is 100% secure, we urge you to take the utmost care when transmitting personal information.
When you use some of the features of the PurpleAir services, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. Please take care when using these features.
Access to Personal Information
In order to ensure that your personal information is current and accurate, please log in to your account using PurpleAir app and go to user profile.
PurpleAir is aware of the importance of protecting the privacy and safety of children who may use our services. In that regard, we do not knowingly solicit data from or market to children under the age of 13. In the event a child’s parent and/or legal guardian becomes aware that their child has provided us with information without their consent, please contact us immediately at Privacy@PurpleAir.com. Once notified, we will delete the information as soon as reasonably possible.
ATTN: Privacy Officer
Adrionics Llc / PurpleAir.com
Registered Agent 9525256
United States Corporation Agents, Inc.
300 Delaware Avenue
Wilmington, DE 19801